In April 2024 an expert team of professionals hosted Sarasota’s first Vacation Rental Investment Summit. The VRIS Summit team comprises a panel of experts in real estate, property management, legal, and CPA services, each providing valuable insights into unique opportunities, benefits, and strategies for investing in the Sarasota vacation rental market.
The primary goal of VRIS is to create and provide investors with a single source of expertise and advanced planning opportunities, in terms of business setups, potential tax implications, the best locations and property types to invest in, and how to optimize a home’s amenities to maximize audience, guest type, and revenues. Topics covered by VRIS include financial and business preparation, why Florida and Sarasota? Real search and purchasing, property management and income, legal and tax, and exiting with the most capital gain.
Sarasota continues to be a sought-after and lucrative real estate market, and one of Florida’s leading vacation destinations, due to its lifestyle, award-winning beaches, eclectic dining and shopping, arts and culture, and an enviable list of sporting and golfing activities. Hot neighborhoods for investment are downtown Sarasota, Siesta Key, Lido Key Longboat Key, Bradenton Beach, and Anna Maria Island.


The VRIS team collectively offers “soup to nuts” expertise from search to purchase, ongoing rental management, marketing, and advice on best sales practices. What can also be important when choosing a property are opportunities to enhance and add to amenities, these can include upgrading pool and outdoor entertainment areas, adding enticing options like putting greens, and tiki bars, and ensuring that the home provides interior and exterior resort-like ambiance. VRIS partners with homebuilders and remodelers Murray Homes for input and cost-estimates recommended home improvements to enhance listings, guest type, and revenues.
VRIS is a collaboration between Heather Van Wie, CEO and president of both Vaaraway, a company specializing in reservations, marketing, and revenue management for national vacation homeowners, and The Cottages On The Key, a premier vacation rental property management company on the Gulf Coast of Florida, Bev Murray, one of the top-producing real estate agents in the state, and is ranked in the top 1 percent of 55,000+ Berkshire Hathaway agents worldwide and JoAnn Koontz, Attorney and CPA of Koontz Associates, PL representing legal and accounting solutions for an investment buyer. The event was moderated by Matt Farhat, Head of Business Development for Vaaraway.
If you are considering real estate in Florida, Sarasota should be a number one consideration. Contact us today to start your investment journey.
VRIS plans to host future events and webinars on hot topics of interest including, insurance, diversifying wealth portfolios, and real-world case studies.