November 29th, 2025
River Walk
Santa and Mrs. Claus are back in 2024 with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays!
The 43RD Annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk. There’s a different theme every year and you can guarantee the event will kick off the San Antonio tradition of ringing in the holiday season. Great fun for all the family!
Always held the day after Thanksgiving, the parade and river lighting ceremony will feature 28 illuminated floats and over 100,000 lights (2,250 strands) illuminating the River Walk. The lights turn on from sundown to sunrise every day until the weekend following New Year’s Day.
